PERNOD GETS ‘SENSIBLE.’
Pernod is going above and beyond the regulation requirements in the E.U. by extending a warning display to pregnant women.
The wine and spirits company plans to put warning labels to pregnant women on its wine and spirits brands throughout the E.U., where it is already mandatory in France but not in other E.U. countries. The label will be progressively added to the back of all Pernod products from the first half of 2007, and as label stocks are depleted.
Pernod also plans to release a message promoting “sensible consumption” in all of the company’s international advertising campaigns.
The wine and spirits company plans to put warning labels to pregnant women on its wine and spirits brands throughout the E.U., where it is already mandatory in France but not in other E.U. countries. The label will be progressively added to the back of all Pernod products from the first half of 2007, and as label stocks are depleted.
Pernod also plans to release a message promoting “sensible consumption” in all of the company’s international advertising campaigns.
posted at 1:24 PM
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