PERNOD ON THE HUNT FOR NEW BRANDS
Pernod has been in an acquisitive mood lately, showing interest in Absolut (if it ever goes for sale) and a tequila brand.
Pernod’s managing director Pierre Pringuet has expressed regret after Sauza, the world's No. 2 tequila, went to Beam Global Wine and Spirits during the Allied split, and was reportedly a part of the hunt for Mexico’s Herradura, which was eventually scooped up by Brown-Forman.
Pierre told attendees at a NYC luncheon this summer that adding a California wine to the company’s current wine portfolio may be in the future, according to Reuters.
Pernod’s current wine portfolio includes Australian wines Jacob's Creek and Wyndham Estate; Spanish wine Palacio de la Vega; Argentinean brands Etchart and Graffigna; and Montana from New Zealand.
The portfolio does not include a Chilean wine either, so perhaps Pernod’s in the market?
CHILEAN WINE PRODUCER DENIES ACQUISITION RUMORS. Rumors that Chilean wine producer Viña Ventisquero (Yali and Ventisquero brands) is up for sale were squashed earlier this week when a spokesman called the sales talk “absolutely not true.”
There was speculation in Chile that Pernod had offered Ventisquero a takeover bid of $40 million but was turned down. Ventisquero denies those rumors, however claiming the offer never happened.
The Chilean wine group says they have no intention of selling, and hope to soon join the list of Chile’s top ten wine exporters. With sales growing like they have been, Ventisquero is more interested in merging with smaller wineries to help multiply the company.
Pernod’s managing director Pierre Pringuet has expressed regret after Sauza, the world's No. 2 tequila, went to Beam Global Wine and Spirits during the Allied split, and was reportedly a part of the hunt for Mexico’s Herradura, which was eventually scooped up by Brown-Forman.
Pierre told attendees at a NYC luncheon this summer that adding a California wine to the company’s current wine portfolio may be in the future, according to Reuters.
Pernod’s current wine portfolio includes Australian wines Jacob's Creek and Wyndham Estate; Spanish wine Palacio de la Vega; Argentinean brands Etchart and Graffigna; and Montana from New Zealand.
The portfolio does not include a Chilean wine either, so perhaps Pernod’s in the market?
CHILEAN WINE PRODUCER DENIES ACQUISITION RUMORS. Rumors that Chilean wine producer Viña Ventisquero (Yali and Ventisquero brands) is up for sale were squashed earlier this week when a spokesman called the sales talk “absolutely not true.”
There was speculation in Chile that Pernod had offered Ventisquero a takeover bid of $40 million but was turned down. Ventisquero denies those rumors, however claiming the offer never happened.
The Chilean wine group says they have no intention of selling, and hope to soon join the list of Chile’s top ten wine exporters. With sales growing like they have been, Ventisquero is more interested in merging with smaller wineries to help multiply the company.
posted at 12:07 PM
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