ROBERT MONDAVI PRIVATE SELECTION, MOST LUXURIOUS
According to the 2007 Luxury Institute Luxury Brand Status Index (LBSI) survey of super-premium table wines (over $14), Robert Mondavi Private Selection took the first prize, edging out Sterling Vintner's Collection. Raymond placed third, followed closely by Chateau St. Michelle and Antinori.
Wealthy consumers who are familiar with Robert Mondavi Private Selection name the brand the highest in “delivering consistently superior quality” and “being consumed by those who are admired and respected.” Sterling Vintner's Collection ranks a very close second to Mondavi in overall LBSI, as well as leading the list of "unique and exclusive" brands.
Twenty-two leading brands were rated, including: Antinori, Beaulieu Vineyard, Blackstone, Bogle, Chateau Ste. Michelle, Clos du Bois, Estancia Estates, Gallo of Sonoma, Kendall-Jackson, Kenwood, Louis Jadot, Luna di Luna, Marqués de Caceres, Meridian, Penfolds, Rancho Zabaco, Ravenswood, Raymond, Robert Mondavi Private Selection, Rosemount Estate, Ruffino, and Sterling Vintner's Collection.
A nationally representative sample of 1,200 wealthy consumers, who have consumed or purchased alcoholic beverages in the past six months, was surveyed online. Respondents had an average household income of $340,000 and average net worth of $2.7 million.
Wealthy consumers who are familiar with Robert Mondavi Private Selection name the brand the highest in “delivering consistently superior quality” and “being consumed by those who are admired and respected.” Sterling Vintner's Collection ranks a very close second to Mondavi in overall LBSI, as well as leading the list of "unique and exclusive" brands.
Twenty-two leading brands were rated, including: Antinori, Beaulieu Vineyard, Blackstone, Bogle, Chateau Ste. Michelle, Clos du Bois, Estancia Estates, Gallo of Sonoma, Kendall-Jackson, Kenwood, Louis Jadot, Luna di Luna, Marqués de Caceres, Meridian, Penfolds, Rancho Zabaco, Ravenswood, Raymond, Robert Mondavi Private Selection, Rosemount Estate, Ruffino, and Sterling Vintner's Collection.
A nationally representative sample of 1,200 wealthy consumers, who have consumed or purchased alcoholic beverages in the past six months, was surveyed online. Respondents had an average household income of $340,000 and average net worth of $2.7 million.
posted at 1:54 PM
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