RUSSIAN STANDARD DROPS $3M FOR DOMAIN

Russian Standard, producer of the Imperia brand, is moving fast to make an imprint on the U.S. vodka market. In addition to its recent lawsuit against Pernod’s Stolichnaya vodka, Russian Standard dropped a whopping $3 million for the internet domain name vodka.com, confirmed yesterday.

Russian billionaire Roustam Tariko purchased the name from an undisclosed seller through the web domain brokering company sedo.com (part of Germany's United Internet AG). The purchase goes does as one of the highest prices ever paid for generic domain. According to CNN Money, diamond.com reportedly sold for $7.5 million to jewelry retailer Ice.com in May.