SMALL TOWN JACK DANIEL’S
Jack Daniel’s latest set of commercials exude a small-town, Christmas feel with two spots running on cable and in movie theaters nationwide. The 30-second ads which first broke in the U.S. on Thanksgiving Day carry on the brand’s tradition of a postcard-style advertising effort.
The commercials, titled "Snowman" and "Jack Frost," feature photographs of employees at the distillery decorating for the holidays and playing in the snow.
The campaign also includes outdoor and print executions, the latter appearing in publications such as Rolling Stone, Sports Illustrated and Stuff.
That campaign also debuted last month in the U.K., Italy and Hungary.
The commercials, titled "Snowman" and "Jack Frost," feature photographs of employees at the distillery decorating for the holidays and playing in the snow.
The campaign also includes outdoor and print executions, the latter appearing in publications such as Rolling Stone, Sports Illustrated and Stuff.
That campaign also debuted last month in the U.K., Italy and Hungary.
posted at 1:57 PM
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