STE. MICHELLE WELCOMES NEW CHILEAN RANGE
Washington's Ste. Michelle has added a Chilean range, Haras de Pirque, to its portfolio, becoming the wine-producer's sole importer into the U.S. beginning January 1.
Haras de Pirque’s wines, priced at $10-$55 and estimated at 6 million cases in the U.S., include Albis (a Bordeaux-style blend jointly produced with Tuscany’s Marchese Piero de Antinori); Elegance Cabernet Sauvignon; and Estate Sauvignon Blanc, Chardonnay, and Cabernet Sauvignon.
The new deal follows Ste. Michelle’s appointment as exclusive U.S. marketer of Antinori’s high-end portfolio, including Tignanello, Solaia, Tormaresca, Montenisa, Antinori California and Col Solare, under an agreement announced last spring.
Haras de Pirque’s wines, priced at $10-$55 and estimated at 6 million cases in the U.S., include Albis (a Bordeaux-style blend jointly produced with Tuscany’s Marchese Piero de Antinori); Elegance Cabernet Sauvignon; and Estate Sauvignon Blanc, Chardonnay, and Cabernet Sauvignon.
The new deal follows Ste. Michelle’s appointment as exclusive U.S. marketer of Antinori’s high-end portfolio, including Tignanello, Solaia, Tormaresca, Montenisa, Antinori California and Col Solare, under an agreement announced last spring.
posted at 8:02 AM
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