STZ TAPS INTO CONSUMER DESIRE FOR CHANGE

Centerra Wine Company, a division of Constellation Wines, is planning to launch a new drink which combines brandy, vodka and vanilla across the U.S. in both the on- and off-premise. The drink can be consumed either by itself or as part of a cocktail, according to the company.

In the U.S. off-trade, Kajmir will be available in 750ml, 375ml and 50ml sizes, with the largest bottle being sold at $18.99.

A print advertising campaign in consumer magazines will follow in the spring.