VINCOR’S GOING TO THE OLYMPICS
Vincor Canada, a unit of Constellation, announced yesterday it has secured a sponsorship deal with the country’s Olympic and Paralympic Winter games in 2010, along with sponsoring the Canadian Olympic team for the games in Beijing in 2008 and London in 2012.
Two varietals in Vincor’s super-premium price segment will make up the co-branded offering, while the official ‘Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games’ (VANOC) emblem will also appear on wines from Inniskillin, Jackson-Triggs, Sawmill Creek, Naked Grape, Nk’Mip Cellars, Sumac Ridge and See Ya Later Ranch.
The sponsorship, which makes Vincor the official supplier in the wine category, will be staged over the next six years and will include on- and off-trade promotions, visibility at Olympic venues and VANOC events, hospitality programs, entertainment and corporate gifting opportunities.
Two varietals in Vincor’s super-premium price segment will make up the co-branded offering, while the official ‘Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games’ (VANOC) emblem will also appear on wines from Inniskillin, Jackson-Triggs, Sawmill Creek, Naked Grape, Nk’Mip Cellars, Sumac Ridge and See Ya Later Ranch.
The sponsorship, which makes Vincor the official supplier in the wine category, will be staged over the next six years and will include on- and off-trade promotions, visibility at Olympic venues and VANOC events, hospitality programs, entertainment and corporate gifting opportunities.
posted at 1:24 PM
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