WINE INDUSTRY PETITIONS FOR TRUTH IN LABELING
Representatives from wine regions around the globe have joined together to further reinforce truth in labeling laws with consumers. In effort to gain support, members of the wine industry have launched the Wine Place & Origins online petition today (December 15), asserting the importance of location to wine.
Much like the recent rulings by the U.S. Supreme Court, the California Supreme Court and the California Legislature, the petition hopes to emphasize the importance of accurately citing where grapes are grown on wine labels.
"Wine is now a $100 billion global industry and consumers worldwide should not settle for anything but authentic, unique products. Accurate labeling is critical to ensuring consumers of a wine's unique qualities and attributes to help them make an informed buying decision," said Linda Reiff, executive director of Napa Valley Vintners.
A new national survey released last week shows that an overwhelming majority of consumers believe location matters. Conducted by Fairbank, Maslin & Associates, the poll's key findings show that 85% believe that the region or location where a wine comes from is an important factor in their purchasing decision.
The petition was initially signed by the seven regions of Champagne (France), Jerez (Spain), Napa Valley (California), Porto (Portugal), Oregon, Walla Walla and Washington State.
Much like the recent rulings by the U.S. Supreme Court, the California Supreme Court and the California Legislature, the petition hopes to emphasize the importance of accurately citing where grapes are grown on wine labels.
"Wine is now a $100 billion global industry and consumers worldwide should not settle for anything but authentic, unique products. Accurate labeling is critical to ensuring consumers of a wine's unique qualities and attributes to help them make an informed buying decision," said Linda Reiff, executive director of Napa Valley Vintners.
A new national survey released last week shows that an overwhelming majority of consumers believe location matters. Conducted by Fairbank, Maslin & Associates, the poll's key findings show that 85% believe that the region or location where a wine comes from is an important factor in their purchasing decision.
The petition was initially signed by the seven regions of Champagne (France), Jerez (Spain), Napa Valley (California), Porto (Portugal), Oregon, Walla Walla and Washington State.
posted at 1:22 PM
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