Foster’s is getting rid of its separate wine and beer operations and will now be known as just plain Foster’s. It’s all a part of a plan to help organize the Southcrop integration, with a “simplified, consumer led, consumer driven” business outline that kicks off August 1.
It’s a bit confusing, so sit tight. Foster’s will combine its separate wine and beer divisions and operate as three new regional businesses covering Australia, Asia and the Pacific (AAP), the Americas, and Europe, Middle East and Africa (EMEA). Each regional company will have its own global supply chain team and marketing and consumer insights team, in addition to a global unit that oversees everything else -finance, strategy, human resources and legal departments.
As a result of the new restructuring, Jamie Odell, currently Managing Director of Foster’s Wine Estates, becomes head of Foster’s AAP unit. Meanwhile, Scott Weiss and Peter Jackson will continue in their roles as Managing Director of Foster’s Americas and EMEA divisions, respectively. As part of the reorganization, Rick Scully, currently Managing Director of Foster’s Brewing International, takes on the tasks of Chief Marketing Officer for Foster’s Group.
“With the integration of Southcorp now largely complete, and after two years of significant transformation, we’re a fundamentally different company” says Trevor O’Hoy, Foster’s CEO.
After the restructuring is complete, the company will go as Foster’s in every market and no longer will refer to its businesses as Foster’s Wine Estates, Foster's Australia and Foster's Brewing International.
BUT WHO WILL BUY THEIR VINEYARDS? Meanwhile, analysts said Foster's would struggle to sell three wineries and a South Australian packaging facility it put up for sale at the end of June.
"I'd be surprised if there was anyone lining up at the door for those," said CommSec beverages analyst Pierre Grobler.
It’s no secret that Foster’s has been a little vendor happy these days. As of late, the company has relinquished its European brands and Chinese assets to Scottish & Newcastle and Japan’s Suntory Ltd.et, and now they’re selling wineries. On July 3 the company sold its Lower Hunter Valley winery and Jamiesons Run winery - which had been on the market for about a year - for an undisclosed sum (possibly $15 million).
Says an analyst in the know: "We knew they were undertaking a footprint review and it was likely some assets would be sold and more rationalization would take place. After the Southcorp acquisition there is a lot of clean up to do. It sounds like they are going a little deeper than we thought but the numbers are so small it’s pretty irrelevant."
However, Foster’s claims they have no more intentions of selling any more wineries. Foster’s will keep the Rothbury Estate and Jamiesons Run brands and switch its grape contracts to other wineries in the Lower Hunter Valley and Coonawarra.