BRACCO WINE EXCEEDES 11,0000 CASE MARK
Straight Up Brands reported that its Bracco wines collection, a line of eight Italian wines based on the actress Loraine Bracco, exceeded all expectations for the year. Sales for 2006 exceeded the 11,000 case mark and made approximately $1 million in revenue, according to a statement issued by the company.
"The introduction of Bracco wines in the second quarter of 2006 and the subsequent results have been most impressive,” said David McCallen, chief of Straight Up Brands. “Our business model of collaborating with a celebrity to create awareness of a brand is being validated by these sales results.”
The company's first product brought to market was Bracco Wine, followed by Foxy Brown's sparkling wine, Storm Vodka with DJ Clue, and MoMo Mojito with Ja Rule.
The Company anticipates adding to these product lines with additional celebrity endorsements throughout 2007.
"The introduction of Bracco wines in the second quarter of 2006 and the subsequent results have been most impressive,” said David McCallen, chief of Straight Up Brands. “Our business model of collaborating with a celebrity to create awareness of a brand is being validated by these sales results.”
The company's first product brought to market was Bracco Wine, followed by Foxy Brown's sparkling wine, Storm Vodka with DJ Clue, and MoMo Mojito with Ja Rule.
The Company anticipates adding to these product lines with additional celebrity endorsements throughout 2007.
posted at 1:40 PM
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