CHAMARRE ARRIVES IN THE U.S.
Opéra Vins et Spiritueux (OVS), one of France’s largest wine cooperatives, has opened a U.S. affiliate in Miami, The Other Wines and Spirits Company (OWS). Integrated last summer, OWS is now in the process of launching its first wine brand, Chamarré.
Slated to be available in about 20 states by this spring, Chamarré includes Grande Reserve, AOC and Duo Varietal lines, with the first two retailing for roughly $12 per 750-ml. and the latter priced at $9.
Chamarré has been present on U.K. shelves for about six months, and OVS is targeting around 100,000 cases for its first year on the market in Britain.
French wine sales in the U.S. were up 2% to 8.6 million nine-liter cases in 2005 after two straight years of declines, but their market share has steadily eroded from 22% to 12% since 2000. That loss coincides with the rise of New World wines in the U.S., and perhaps also has something to do with anti-French sentiment once the U.S. went to war.
Slated to be available in about 20 states by this spring, Chamarré includes Grande Reserve, AOC and Duo Varietal lines, with the first two retailing for roughly $12 per 750-ml. and the latter priced at $9.
Chamarré has been present on U.K. shelves for about six months, and OVS is targeting around 100,000 cases for its first year on the market in Britain.
French wine sales in the U.S. were up 2% to 8.6 million nine-liter cases in 2005 after two straight years of declines, but their market share has steadily eroded from 22% to 12% since 2000. That loss coincides with the rise of New World wines in the U.S., and perhaps also has something to do with anti-French sentiment once the U.S. went to war.
posted at 3:06 PM
<< Home