CONSUMER LOYALTY DRIVEN BY LAZINESS
Business Insights’ has a published a study that claims brand loyalty is “considerably higher” in the drinks market than in the food sector, with alcoholic beverages and soft drinks enjoying the highest levels of consumer loyalty.
In the survey, 56.9% of the participants rated their loyalty towards drinks brands as ‘high’ or ‘very high,’ with 66.7% believing their loyalty will at least stay the same or improve over the next five years.
However, the report suggests that the consumer loyalty is more about habit rather than true devotion. They’d rather stick to what they know then venturing into new products. The best way to maintain their loyalty? Stay true to yourself, says the article. Determine what your brand is about and commit to it in the long-term.
In the survey, 56.9% of the participants rated their loyalty towards drinks brands as ‘high’ or ‘very high,’ with 66.7% believing their loyalty will at least stay the same or improve over the next five years.
However, the report suggests that the consumer loyalty is more about habit rather than true devotion. They’d rather stick to what they know then venturing into new products. The best way to maintain their loyalty? Stay true to yourself, says the article. Determine what your brand is about and commit to it in the long-term.
posted at 1:49 PM
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