DON SEBASTIANI “SURPRISED” AT RECENT SUCCESS
Don Sebastiani & Sons saw sales increase 30% in 2006 from the previous year, the company reported yesterday. Shipments reached a record 1.75 million cases last year, easily beating the 1 million cases the company sold in 2004.
Sebastiani’s oldest and fastest growing brand, Pepperwood Grove, grew 42% in sales, while the Aquinas Napa Valley brand jumped 34%.
Sales of Smoking Loon, the company’s million-case brand, rose 24%, while the company’s other well-known brands (including SKN and Mia’s Playground) saw growth in the double-digits.
In addition, 2006 saw the launch of four new Don & Sons brands – Plungerhead, Hey Mambo, The White Knight, and Gino da Pinot, all of which became part of winery’s The Other Guys sales portfolio.
Says Don Sebastiani, Jr., the company’s marketing director (and we particularly like this quote):
“We’re flattered, and sometimes surprised, that our brands are doing as well as they are.”
Sebastiani is a Sonoma Valley-based negociant winery and was founded in 2001.
Don Sebastiani & Sons Finishes 2006 with 30% Growth
Sebastiani’s oldest and fastest growing brand, Pepperwood Grove, grew 42% in sales, while the Aquinas Napa Valley brand jumped 34%.
Sales of Smoking Loon, the company’s million-case brand, rose 24%, while the company’s other well-known brands (including SKN and Mia’s Playground) saw growth in the double-digits.
In addition, 2006 saw the launch of four new Don & Sons brands – Plungerhead, Hey Mambo, The White Knight, and Gino da Pinot, all of which became part of winery’s The Other Guys sales portfolio.
Says Don Sebastiani, Jr., the company’s marketing director (and we particularly like this quote):
“We’re flattered, and sometimes surprised, that our brands are doing as well as they are.”
Sebastiani is a Sonoma Valley-based negociant winery and was founded in 2001.
Don Sebastiani & Sons Finishes 2006 with 30% Growth
posted at 1:21 PM
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