HEAVEN HILL CAPITALIZES ON POMEGRANATE’S SUCCESS
After launching its Pama Pomegranate Liqueur in the U.S. a year ago, Heaven Hill Distilleries will introduce three new sizes (1.75 L, 1 L and 375 ml), available nationally next month.
“The new size offerings enhance shelf space and provide a wider variety of price points for PAMA,” said Reid Hafter, brand manager for Pama.
The liqueur, which is bottled at 34 Proof (17% abv), had previously only been available in 750 ml bottles with a suggested retail price of $24.99.
“The new size offerings enhance shelf space and provide a wider variety of price points for PAMA,” said Reid Hafter, brand manager for Pama.
The liqueur, which is bottled at 34 Proof (17% abv), had previously only been available in 750 ml bottles with a suggested retail price of $24.99.
posted at 1:35 PM
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