NEW WORLD WINES STANDARDIZE LABELS
New World winemakers are expected to save a lot of money after key "new world" wine-producing countries agreed to uniform standards on bottle labeling, according to The Australian.
Members of the World Wine Trade Group, an informal body of government and industry representatives from Australia, the U.S., Canada, New Zealand, Argentina, Chile and South Africa, signed a treaty yesterday to standardize label placement requirements for mandatory product information.
Existing laws in each country often require producers to print different front and back labels suitable for each export market. However, the new agreement gives each country the same information requirements, such as country of origin, product name, and alcohol content on wine labels, thus cutting out confusion.
Under the new set of rules, wineries will be able to print a standardized front label regardless of the market, saving on design, printing and production costs, although labels on the back of the bottle will still need to comply with the rules for each export market.
Members of the World Wine Trade Group, an informal body of government and industry representatives from Australia, the U.S., Canada, New Zealand, Argentina, Chile and South Africa, signed a treaty yesterday to standardize label placement requirements for mandatory product information.
Existing laws in each country often require producers to print different front and back labels suitable for each export market. However, the new agreement gives each country the same information requirements, such as country of origin, product name, and alcohol content on wine labels, thus cutting out confusion.
Under the new set of rules, wineries will be able to print a standardized front label regardless of the market, saving on design, printing and production costs, although labels on the back of the bottle will still need to comply with the rules for each export market.
posted at 1:05 PM
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