NORWEGIAN GROUP AFTER V&S
Just-Drinks reported today that Norwegian wine and spirits group Arcus is considering making a takeover bid for Sweden’s V&S Group.
Ratos, the Sweden-based private equity group that owns Arcus, said the company could make an offer for V&S, excluding its flagship vodka brand Absolut. According to senior investment manager Leif Johanson, Ratos interest lies only in the V&S operations, not Absolut.
Ratos bought Arcus, whose stable of brands includes Linie aquavit, Braastad Cognac and Vikingfjord vodka, in 2005.
V&S TO FIGHT FOR CALIFORNIA TRADEMARK. V&S plans to fight for ownership of the Golden Gate trademark by appealing a decision from a Swedish court. The court ruled that V&S has infringed the trademark rights for California wine brand Golden Gate (owned by The Wine Group), the best selling white wine in Sweden.
V&S claims they secured permission from the Golden Gate vintners in 1998 to use the Golden Gate brand name, and that everything changed once The Wine Group bought the brand.
Ratos, the Sweden-based private equity group that owns Arcus, said the company could make an offer for V&S, excluding its flagship vodka brand Absolut. According to senior investment manager Leif Johanson, Ratos interest lies only in the V&S operations, not Absolut.
Ratos bought Arcus, whose stable of brands includes Linie aquavit, Braastad Cognac and Vikingfjord vodka, in 2005.
V&S TO FIGHT FOR CALIFORNIA TRADEMARK. V&S plans to fight for ownership of the Golden Gate trademark by appealing a decision from a Swedish court. The court ruled that V&S has infringed the trademark rights for California wine brand Golden Gate (owned by The Wine Group), the best selling white wine in Sweden.
V&S claims they secured permission from the Golden Gate vintners in 1998 to use the Golden Gate brand name, and that everything changed once The Wine Group bought the brand.
posted at 1:39 PM
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