Wednesday, January 10, 2007

PERNOD ANGERS FRENCH RETAILERS

Pernod has launched a French website (www.barpremium.fr) that sells a selection of premium wines and spirits from its portfolio, including Wild Turkey, Ballantine’s, Martell, Havana Club and Champagne Mumm.

The company has reportedly received complaints from wine shops and other retailers in response to the new site, as you would probably expect. No word if Pernod plans to keep the site or not, although we doubt a few complaints would really get them down.