PERNOD REMAINS “QUITE POSITIVE” FOR THE FUTURE
Pernod Ricard went beyond analysts’ predictions today with the release of its first half earnings, posting a 7.3% rise in revenue from EUR3.27 billion last year to EUR.3.5 billion for the July-December period. The French company now expects the full year sales organic growth to rise 6%.
Over the first half, the 15 strategic brands, which include Ballantine’s Scotch and Martell Cognac, grew by 9% in volume and 14% in sales, while all brands reported strong growth. Among them, Stolichnaya sales grew 29%, Ballantine's 22%, Martell's 17%, Malibu's by 10%, Havana Club's 14%, Beefeater's 13% and Jameson's by 11%.
In the Americas region, sales in the first half rose 10% with an organic growth of 14%. Pernod reported that sales were “dynamic” in the U.S. particularly, posting organic growth at 12.75 thanks to blockbuster brands such as Stolichnaya, Jameson, The Glenlivet, Malibu, Mumm Napa and Perrier-Jouët. The current demands for premium and luxury spirits brands also played a hand in boosting Pernod in the U.S., said Chief Patrick Ricard.
Champagne sales failed to boost Pernod’s overall wine performance, however, which fell 1.1%. Jacob’s Creek also slid, by 3% due to the challenging conditions in the U.K. wine market.
"We did not feel any slowdown in Europe or the U.S., so we remain quite positive for the future," said managing director Pierre Pringuet this morning in London.
He went on to say that Pernod benefited from its takeover of Allied Domecq in late 2005, and the U.S. wholesaler changes in early 2006. What to do with all the success? Win the race to purchase the world’s most sought after brand, of course – Absolut. Pringuet further confirmed that Pernod was interested in buying Swedish state-owned Absolut when it goes for sale, while talks on acquiring the Stolichnaya brand outside Russia continue
PERNOD GIVES BEEFEATER A FACELIFT. In other news, Pernod USA plans to launch a “revitalization plan” for Beefeater Gin, which will include new packaging and advertising campaign, entitled “Forever London.”
This will mark the first set of innovations by Pernod since purchasing Beefeater from Allied in 2005.
"Pernod Ricard is known for its expertise in revitalizing acquired brands, and we are confident that our new approach to Beefeater will leverage the brand's latent equity and drive growth," said Joanne Kletecka, vp Beefeater Gin, Pernod USA
Over the first half, the 15 strategic brands, which include Ballantine’s Scotch and Martell Cognac, grew by 9% in volume and 14% in sales, while all brands reported strong growth. Among them, Stolichnaya sales grew 29%, Ballantine's 22%, Martell's 17%, Malibu's by 10%, Havana Club's 14%, Beefeater's 13% and Jameson's by 11%.
In the Americas region, sales in the first half rose 10% with an organic growth of 14%. Pernod reported that sales were “dynamic” in the U.S. particularly, posting organic growth at 12.75 thanks to blockbuster brands such as Stolichnaya, Jameson, The Glenlivet, Malibu, Mumm Napa and Perrier-Jouët. The current demands for premium and luxury spirits brands also played a hand in boosting Pernod in the U.S., said Chief Patrick Ricard.
Champagne sales failed to boost Pernod’s overall wine performance, however, which fell 1.1%. Jacob’s Creek also slid, by 3% due to the challenging conditions in the U.K. wine market.
"We did not feel any slowdown in Europe or the U.S., so we remain quite positive for the future," said managing director Pierre Pringuet this morning in London.
He went on to say that Pernod benefited from its takeover of Allied Domecq in late 2005, and the U.S. wholesaler changes in early 2006. What to do with all the success? Win the race to purchase the world’s most sought after brand, of course – Absolut. Pringuet further confirmed that Pernod was interested in buying Swedish state-owned Absolut when it goes for sale, while talks on acquiring the Stolichnaya brand outside Russia continue
PERNOD GIVES BEEFEATER A FACELIFT. In other news, Pernod USA plans to launch a “revitalization plan” for Beefeater Gin, which will include new packaging and advertising campaign, entitled “Forever London.”
This will mark the first set of innovations by Pernod since purchasing Beefeater from Allied in 2005.
"Pernod Ricard is known for its expertise in revitalizing acquired brands, and we are confident that our new approach to Beefeater will leverage the brand's latent equity and drive growth," said Joanne Kletecka, vp Beefeater Gin, Pernod USA
posted at 12:57 PM
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