SEAGRAM’S GIN MAKES A THUNDERING LAUNCH

Seagram’s Gin and Juice product line has rolled out its latest flavor, entitled Tropical Thunder. Gin & Juice Tropical Thunder tastes like mango and comes in a bright, orange color.

"Proprietary, nouveau cocktails in bright colors are keeping the prepared cocktail category on the cutting edge," said Wayne Hartunian, Seagram's Gin Global Brand Director, Pernod Ricard, USA, "and flavorful line extensions are a key business driver in this dynamic segment."

The new brand will be introduced off-premise in March and will be available in 750ml, 375ml, 200ml, and 50ml sizes. OOH advertising, POS materials and off-premise sampling (where legal) will accompany the launch.