SKYY SPIRITS RENEWS DEALS WITH CUTTY SARK
U.K.-based Berry Bros. & Rudd Spirits (BB&R Spirits) has extended its partnership with Campari-owned Skyy Spirits in the U.S., allowing Skyy to continue as the exclusive markets of BB&R’s Scotch whiskey line (includes Cutty Sark Blended Scotch whiskey and The Glenrothes Single Malt Scotch whiskies.) The partnership was first formed seven years ago.
“We continue to be impressed by Skyy’s commitment to long-term value development for our premium and luxury whiskies,” said Mike Salmon, Chief of BB&R Spirits.
While Cutty’s U.S. sales have fallen by more than 50% since the early 1990s, the brand seems to be making a bit of a comeback.
“We have a true partnership with BB&R Spirits and believe in the long-term equity locked up in the Cutty Sark brand and the potential growth of The Glenrothes in the luxury single malt segment,” said Skyy Chief Gerry Ruvo.
“We continue to be impressed by Skyy’s commitment to long-term value development for our premium and luxury whiskies,” said Mike Salmon, Chief of BB&R Spirits.
While Cutty’s U.S. sales have fallen by more than 50% since the early 1990s, the brand seems to be making a bit of a comeback.
“We have a true partnership with BB&R Spirits and believe in the long-term equity locked up in the Cutty Sark brand and the potential growth of The Glenrothes in the luxury single malt segment,” said Skyy Chief Gerry Ruvo.
posted at 1:07 PM
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