SPIRITS DOWN 3% IN DECEMBER
Based on IRI data, UBS analyst Melissa Earlam reported that NABCA spirits volumes (covering Control States or 24% of U.S. market) were down 3.04% in December 2006 due to tough comps (up 4.75%). This marks the first monthly decline since January 2005, although November was very strong with a volume growth of 6.74%.
For the entire year, 2006 volumes grew 3.92%, a little above 3.46% in 2005. That figure tracks closely with the 3.8% figure reported earlier by DISCUS, which predicts volume will slow down in 2007 to a 3.2% growth.
Diageo saw December volumes decline 1.88%, but experienced an almost 6% volume growth for the year. Diageo continued to take share in all major categories in December with the exception of vodka (attributed to the Smirnoff price increase) and ready made cocktails.
Pernod also saw a drop in December with volumes down 4.56%, resulting in some lost share in Scotch, gin, rum, Brandy/Cognac and cordials, and some gained share in vodka. In all, the French company grew 2.89% for 2006.
Both Remy and Campari gained volume share in December, with 2006 growth of 5.25% and 6.46% respectively.
For the entire year, 2006 volumes grew 3.92%, a little above 3.46% in 2005. That figure tracks closely with the 3.8% figure reported earlier by DISCUS, which predicts volume will slow down in 2007 to a 3.2% growth.
Diageo saw December volumes decline 1.88%, but experienced an almost 6% volume growth for the year. Diageo continued to take share in all major categories in December with the exception of vodka (attributed to the Smirnoff price increase) and ready made cocktails.
Pernod also saw a drop in December with volumes down 4.56%, resulting in some lost share in Scotch, gin, rum, Brandy/Cognac and cordials, and some gained share in vodka. In all, the French company grew 2.89% for 2006.
Both Remy and Campari gained volume share in December, with 2006 growth of 5.25% and 6.46% respectively.
posted at 1:43 PM
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