STRAIGHT UP BRANDS ACQUIRE MYSTERY COMPANY
Straight Up Brands, Inc. has reportedly acquired a privately held company that owns several celebrity-affiliated spirits brands, they announced today. Although negotiations continue, the agreement is expected to be signed this week followed by a quick closing.
Straight Up is keeping quiet about the mysterious company, which is set to become a wholly owned subsidiary. Who can it be? Although we have our suspicions, WSD isn’t much for playing the guessing game, but we’ll keep you posted.
David McCallen, Chief of Straight Up Brands, says: "Acquiring this company has been a high priority target for our Company for some time, as it offers very promising growth prospects both in the U.S. and internationally.”
Straight Up Brands portfolio includes Bracco Wine, Foxy Brown's sparkling wine, Storm Vodka with DJ Clue, and MoMo Mojito with Ja Rule. Bracco Wine’s sales in 2006 exceeded the 11,000 case mark and made approximately $1 million in revenue.
Straight Up is keeping quiet about the mysterious company, which is set to become a wholly owned subsidiary. Who can it be? Although we have our suspicions, WSD isn’t much for playing the guessing game, but we’ll keep you posted.
David McCallen, Chief of Straight Up Brands, says: "Acquiring this company has been a high priority target for our Company for some time, as it offers very promising growth prospects both in the U.S. and internationally.”
Straight Up Brands portfolio includes Bracco Wine, Foxy Brown's sparkling wine, Storm Vodka with DJ Clue, and MoMo Mojito with Ja Rule. Bracco Wine’s sales in 2006 exceeded the 11,000 case mark and made approximately $1 million in revenue.
posted at 1:03 PM
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