BEAM GLOBAL PUTS A FRUITY TWIST ON AN OLD NAME
Beam Global’s DeKuyper label is launching a pomegranate extension to its brand, available March 2007.
“We continue to offer our consumers innovative liqueurs, schnapps and cordials to expand flavor profiles,” said Amy Underwood, senior brand manager, DeKuyper. “With its deep red-magenta color, DeKuyper Pomegranate is a fun, festive and exciting addition to any drinks occasion. It mixes well with spirits, juices and sparkling wines and Champagnes.”
The launch will include on- and off-premise merchandising, sampling and promotions, and will eventually be sold in 50ml, 750ml and 1L bottles. A 750ml DeKuyper Pomegranate bottle has a suggested retail price of $10.99.
According to DISCUS, cordials and liqueurs represented 14.4% of total spirits growth in 2006. Category leaders, such as DeKuyper, helped drive an overall 6.8% volume growth in the cordials category in 2006.
“We continue to offer our consumers innovative liqueurs, schnapps and cordials to expand flavor profiles,” said Amy Underwood, senior brand manager, DeKuyper. “With its deep red-magenta color, DeKuyper Pomegranate is a fun, festive and exciting addition to any drinks occasion. It mixes well with spirits, juices and sparkling wines and Champagnes.”
The launch will include on- and off-premise merchandising, sampling and promotions, and will eventually be sold in 50ml, 750ml and 1L bottles. A 750ml DeKuyper Pomegranate bottle has a suggested retail price of $10.99.
According to DISCUS, cordials and liqueurs represented 14.4% of total spirits growth in 2006. Category leaders, such as DeKuyper, helped drive an overall 6.8% volume growth in the cordials category in 2006.
posted at 2:47 PM
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