BEAM INITIATES NEW MARKETING CODE
Beam Global has launched its own marketing and advertising code, entitled Beam Global Spirits & Wine Marketing Code of Practice. The code will apply to all the company’s global marketing and advertising activities, and will complement existing national marketing codes and laws.
The code has been implemented immediately in markets where Beam is present.
In other news, Canadian Club whiskey, owned by Beam Global, announced today that it will continue its sponsorship with Andretti Green Racing (AGR) for the 2007 IndyCar Series season.
Canadian Club will be the major sponsor of the No. 27 car driven by Dario Franchitti in its second season of partnership with AGR, will also be an associate sponsor on AGR’s IndyCar Series entries driven by Tony Kanaan and Danica Patrick and an associate sponsor of the #26 XM Satellite Radio American Le Mans Series car.
The code has been implemented immediately in markets where Beam is present.
In other news, Canadian Club whiskey, owned by Beam Global, announced today that it will continue its sponsorship with Andretti Green Racing (AGR) for the 2007 IndyCar Series season.
Canadian Club will be the major sponsor of the No. 27 car driven by Dario Franchitti in its second season of partnership with AGR, will also be an associate sponsor on AGR’s IndyCar Series entries driven by Tony Kanaan and Danica Patrick and an associate sponsor of the #26 XM Satellite Radio American Le Mans Series car.
posted at 2:23 PM
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