CALIFORNIA COOLER RESURFACES FROM THE EIGHTIES

After first establishing the brand in 1981, Majestic Brands will be launching the new California Cooler in March of 2007. Made with real wine and infused with natural flavor, four varieties will be offered this spring; Coastal Citrus, Pomegranate Berry, Cranberry Grapefruit and White Peach.

The line will be available for retailer orders in late March.