DIAGEO HALTS PRODUCTION OF BUSHMILLS

Diageo said it will stop production of Bushmills Irish cream liqueur before Christmas and run down its stock to deal with the limited success of the new brand. Diageo bought the Bushmills whiskey business in 2005 from Pernod Ricard, but has sold limited case volume of Bushmill Irish cream in the last year.

Luckily, there will be no impact on jobs as Diageo plans to focus on the core Bushmills Irish whiskey product.