DIAGEO TEST MARKETS HUNGARIAN LIQUEUR
Diageo North America is rolling out Hungarian liqueur Zwack to Ohio following last year’s successful test launch in Buffalo, NY. Ohio will be the first state to have full distribution, slated for March 1, 2007, and will be distributed locally by Glazers of Ohio.
Zwack, known as Unicum in Europe, is a super-premium herbal liqueur made from more than 40 natural herbs and spices and has been made by the Zwack family in Hungary since 1790. Currently, Zwack, which is produced by Unicom Co. Ltd., is exported to nearly 40 countries.
In other news, Diageo Chateau & Estate Wines company has announced it will sponsor the Elton John Aids Foundation. As a result, the company will provide wines for all EJAF annual fundraising events in the U.S. and a financial donation to the organization's global efforts to support HIV/AIDS prevention and service programs.
Zwack, known as Unicum in Europe, is a super-premium herbal liqueur made from more than 40 natural herbs and spices and has been made by the Zwack family in Hungary since 1790. Currently, Zwack, which is produced by Unicom Co. Ltd., is exported to nearly 40 countries.
In other news, Diageo Chateau & Estate Wines company has announced it will sponsor the Elton John Aids Foundation. As a result, the company will provide wines for all EJAF annual fundraising events in the U.S. and a financial donation to the organization's global efforts to support HIV/AIDS prevention and service programs.
posted at 1:04 PM
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