FISHEYE WINES KICKS OF $4.5M AD CAMPAIGN

Fisheye Wines of California is planning to launch a $4.5 million national television ad campaign that premiers Oscar Week. It’s Pinot Grigio, Chardonnay and Shiraz 3L cask wines will be promoted during E! Channel’s Live from the 2007 Academy Awards Red Carpet Show, Desperate Housewives, Lost, Grey’s Anatomy, Brother and Sisters and Boston Legal throughout the first half of 2007. Described as “hip” by the company, the 30-second spots target 25-40 year old wine drinkers