GENTLEMAN JACK ENTERS THE MARKET

In our opinion, wine and spirits have led the alcohol industry in packaging innovation, and some may even go so far as to say that spirits in particular were the pioneers. In this case, Jack Daniels is no exception. The Jack Daniel Distillery has unveiled its new Gentleman Jack Rare Tennessee Whiskey bottle that the company is hoping will “bring a new ‘refinement’ to the brand's outward appearance.

The new “Gentleman Jack” glass bottle is slimmer from the side and fatter at the front, and is available in 1.75 liter, 1 liter, 750 ml, 375 ml and 50 ml. The new bottle will be available in March along with a campaign that includes a redesigned website (www.gentlemanjack.com), national magazine and outdoor advertising, POS and featured drink recipes.