U.K. INDUSTRY ALARMED AT SHRINKING WINE CONUMPTION
Traditionally, the United Kingdom has been one of the largest export markets for all wine-producing countries, namely because (1.) They love wine, and (2.) They can’t really grow any vines. However, ACNielsen figures reveal that wine sales grew just 2.1% last year in the U.K., but remained static in volumes sales.
The average bottle of wine sold in the UK now costs £3.90 (about $7.80) and the quality of whites and reds sold for under £5 ($10) has generally improved over the past 10 years. While these prices are still higher than many other western countries (such as France), industry experts are reportedly worried about the effects of anti-binge drinking campaigns on alcohol sales in general, and wine sales inparticular.
Growers and wineries alike have blamed U.K. grocery stores (like Tesco and Sainsbury) for over-promoting inexpensive, private label wines and forcing all companies to sell their wines for next to nothing. And it looks like U.K. consumers have gotten used to it.
Although wine has become an everyday drink in the UK over the past 25 years or so, there are now real worries about it growing further. The solution? Either get more people to drink wine, or encourage people to trade up to more expensive bottles.
The average bottle of wine sold in the UK now costs £3.90 (about $7.80) and the quality of whites and reds sold for under £5 ($10) has generally improved over the past 10 years. While these prices are still higher than many other western countries (such as France), industry experts are reportedly worried about the effects of anti-binge drinking campaigns on alcohol sales in general, and wine sales inparticular.
Growers and wineries alike have blamed U.K. grocery stores (like Tesco and Sainsbury) for over-promoting inexpensive, private label wines and forcing all companies to sell their wines for next to nothing. And it looks like U.K. consumers have gotten used to it.
Although wine has become an everyday drink in the UK over the past 25 years or so, there are now real worries about it growing further. The solution? Either get more people to drink wine, or encourage people to trade up to more expensive bottles.
posted at 1:10 PM
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