MILLENNIALS PREFER IMPORTS

Young adults in the U.S. (aka millennials) are apparently more likely to buy imported wines than domestics, according to research conducted by the Wine Market Council. In 2006, domestic wine consumption for millennials plunged to a daunting 37%, well below that of Baby Boomers and Generation X. The Council chalked up the trend to globalization and the desire of young people to “explore” new things. Dang kids.