SPIRITS CONSUMPTION TO REACH 184 MILLION CASES BY 2010
With so much talk about wine lately, what does the future hold for spirits in the U.S.? According to a study commissioned by Vinexpo, the category has a bright outlook indeed.
On average, spirits consumption is rising by 2.7% a year, and will reach nearly 184 million cases of 9 liter bottles by 2010. This marks an increase of 27% from 2001.
Consumption per capita of legal drinking age will rise from 1.96 to 2.01 gallons between 2005 and 2010.
As for growth, the most successful categories will likely be tequila, cognac and vodka.
Tequila consumption is expected to grow by 44% from 2005 to 2010. As the world’s largest consumer of cognac, consumption in the U.S. is project to increase a further 35% from 2001 to 2010, while vodka (the most consumed spirit in the U.S.) is expected to see a rise in consumption of 14% from 2005 to 2010. Vodka alone will represent 28.82% of all the spirits consumed.
On average, spirits consumption is rising by 2.7% a year, and will reach nearly 184 million cases of 9 liter bottles by 2010. This marks an increase of 27% from 2001.
Consumption per capita of legal drinking age will rise from 1.96 to 2.01 gallons between 2005 and 2010.
As for growth, the most successful categories will likely be tequila, cognac and vodka.
Tequila consumption is expected to grow by 44% from 2005 to 2010. As the world’s largest consumer of cognac, consumption in the U.S. is project to increase a further 35% from 2001 to 2010, while vodka (the most consumed spirit in the U.S.) is expected to see a rise in consumption of 14% from 2005 to 2010. Vodka alone will represent 28.82% of all the spirits consumed.
posted at 12:29 PM
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