DELICATO MODERNIZES ITS IMAGE
Much in the American tradition of shortening everything, Delicato Family Vineyards has switched its name to three simple initials: DFV Wines. It’s Custom Resource Group and vineyard holdings will, however, retain the Delicato Family Vineyards name.
DFV also redesigned its logo to feature three hills representing its family heritage, vineyards and wines.
"We recognize that the future of the wine industry is in the premium wine category. The new name is a nod to the changing marketplace,” said chief and third generation family member Chris Indelicato.
DFV Wines’ include Gnarly Head, Irony Napa Valley, 337 and Twisted.
DFV also redesigned its logo to feature three hills representing its family heritage, vineyards and wines.
"We recognize that the future of the wine industry is in the premium wine category. The new name is a nod to the changing marketplace,” said chief and third generation family member Chris Indelicato.
DFV Wines’ include Gnarly Head, Irony Napa Valley, 337 and Twisted.
posted at 3:46 PM
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