GALLO TO MARKET A CHEETAH OF A BRAND

E&J Gallo has taken on its first South African import under the Sebeka brand name, originating from the Western Cape. The range includes Chardonnay, Sauvignon Blanc, Syrah, a Cabernet-Pinotage blend, and a blend of Syrah and Pinotage called Cape Blend. [Ed. note: Pinotage was traditionally known as the flagship varietal of South Africa, but it is increasingly being replaced by Syrah and even Cabernet.]

The label lends itself to the growing pack of critter brands by featuring a Cheetah running in full stride against the backdrop of the South African bushveld.

Sebeka wines will retail for approximately $9 per bottle, and will be available in restaurants and wine retail outlets across the U.S. in 750ml cork-finished bottles.