IRONSTONE’S LATEST RELEASE FOR THE SEASONED DRINKER

Though we often hear about wines targeting the millennial age group (such as certain Kendall-Jackson and Wine Group brands), it’s much rarer for a brand to openly reach out to the older, and perhaps more experienced wine drinkers. However, that’s just what Ironstone Vineyards is doing with its latest release, Christine Andrews, which will hit select markets this May. Priced in the premium $12-15 range, the company is aiming to target “the experienced wine consumer between the ages of 30 and 55," according to winebusiness.com. The new brand will include Chardonnay, Cabernet Sauvignon, Malbec, Merlot, Petite Sirah, Tempranillo, Viognier and Zinfandel.