LEGGINGS AND MULLETS: AN 80’s COMEBACK

As WSD reported earlier in the year, California Cooler is making a comeback. Known for originating the wine cooler segment in the 80’s, Majestic Brands is re-launching Cooler to the Western half of the U.S. by May 2007. The product will be available in six-packs retailing for about $7.99. Its flavors include Coastal Citrus, Pomegranate Berry, Cranberry Grapefruit and White Peach.

"Most wine- and spirit-based beverages switched to malt during the '90s because of taxation and state-to-state shipping restrictions," explains Majestic President and chief Jason Kane. "The new California Cooler, in contrast, will be the only nationally available brand to use real wine and juice as well as infused natural fruit flavors."