MONDAVI GOES THE WAY OF THE FRENCH
Robert Mondavi Private Selection is launching it first Bordeaux-inspired wine Vinetta, which will arrive at stores and in restaurants by early April. Its suggested retail price is $11.
Vinetta is a red wine blend made with Cabernet, Merlot, Petit Verdot, Malbec and Cabernet Franc. Believe it or not, sales of blended red wines have risen 19% from last year, according to IRI data, and are outpacing the growth of many single varietals including Pinot Noir. (How very French of us.) So as not to confuse consumers, Vinetta’s bottle features a large front label that includes the percentage of each varietal found in the blend.
Vinetta is a red wine blend made with Cabernet, Merlot, Petit Verdot, Malbec and Cabernet Franc. Believe it or not, sales of blended red wines have risen 19% from last year, according to IRI data, and are outpacing the growth of many single varietals including Pinot Noir. (How very French of us.) So as not to confuse consumers, Vinetta’s bottle features a large front label that includes the percentage of each varietal found in the blend.
posted at 4:09 PM
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