NEW TANQUERAY FLAVOR HOPES FOR “A RESURGENCE.”
The second largest gin brand in the U.S., Tanqueray (owned by Diageo), has unveiled a new addition to the line: Tanqueray Rangpur.
“Distilled with rare Rangpur limes for a more subtle gin taste and smooth finish, Tanqueray Rangpur Gin can be enjoyed on the rocks or in cocktails made with popular mixers such as Ginger Ale and Cranberry Juice,” said the company in a statement.
As WSD has said for sometime, “the gin category is experiencing a resurgence as consumers seek more complex and interesting spirits," said Jennifer Van Ness, vp of marketing, gins, Diageo.
Rangpur will be launched nationally along with TV, out-of-home and digital advertising. Beginning in early 2007, Rangpur will go for $21.99 per 750ml bottle.
“Distilled with rare Rangpur limes for a more subtle gin taste and smooth finish, Tanqueray Rangpur Gin can be enjoyed on the rocks or in cocktails made with popular mixers such as Ginger Ale and Cranberry Juice,” said the company in a statement.
As WSD has said for sometime, “the gin category is experiencing a resurgence as consumers seek more complex and interesting spirits," said Jennifer Van Ness, vp of marketing, gins, Diageo.
Rangpur will be launched nationally along with TV, out-of-home and digital advertising. Beginning in early 2007, Rangpur will go for $21.99 per 750ml bottle.
posted at 2:30 PM
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