PREMIUM SPIRITS TO BOOST DIAGEO

And while Yellow Tail is expecting some declines, Reuters reports that Diageo’s North American chief Ivan Menezes expects the company’s U.S. sales to grow about 2 to 3%, with revenue up 5 to 6%. Who or what is responsible? As premiumization is all the rage today, Diageo was no exception. Ivan said high end spirits were the reason for the company’s growth in the U.S.