WINE EXPORTS SOAR IN ’06
The Wine Institute issued a report today that U.S. wine exports (95% coming from California) have increased 30% in value and 4% in volume compared to 2005. In all, the exports totaled $876 million and 404.5 million liters in 2006. Joseph Rollo, director of the Wine Institute International Departments, cautioned, however, that the “dramatic sales growth in 2006 must be placed in perspective as it follows a decrease in 2005 compared to the 2004 shipments.”
The United State’s biggest export market, Europe, saw a sales increase of 48%, while wine exports to Canada grew 29% in value.
Says Joseph:
“The long-term trend of California wine exports shows steady expansion in all major markets and growth in new, undeveloped markets. The 2006 number represents a 59% increase in exports by value in the last decade."
According to U.K. retail statistics, U.S. wines sales grew 8% off-premise and 18% on-premise accounts. U.S. wines led all other countries in volume growth at the off-premise, amounting to a market share of 16%. France stood at 16.4% and Australia led at 22.3%, although showed little growth in 2006.
“The recently signed U.S./EU wine agreement gives California wineries assurance that the EU market will remain open to California wines and that trade requirements will be consistent, providing producers in both markets a stable environment for trade," said Robert P. (Bobby) Koch, Wine Institute president and chief.
Exports to Canada posed more of a struggle, according to the Institute. Hurt by the strong dollar several years ago and the move towards other new world wines, California had a little tougher time maintaining its market share. However, the 29% increase in value in 2006 was a great sign.
Other major growth markets outside of Europe and Canada included China (up 53%), Singapore (68%) and Hong Kong (19%).
Where’s this growth coming from? It turns out that California wineries are creating wines “that suit the international palate,” according to John McLaren, Wine Institute U.K. Director. Furthermore, the U.S. has become leaders in the burgeoning rose category.
The United State’s biggest export market, Europe, saw a sales increase of 48%, while wine exports to Canada grew 29% in value.
Says Joseph:
“The long-term trend of California wine exports shows steady expansion in all major markets and growth in new, undeveloped markets. The 2006 number represents a 59% increase in exports by value in the last decade."
According to U.K. retail statistics, U.S. wines sales grew 8% off-premise and 18% on-premise accounts. U.S. wines led all other countries in volume growth at the off-premise, amounting to a market share of 16%. France stood at 16.4% and Australia led at 22.3%, although showed little growth in 2006.
“The recently signed U.S./EU wine agreement gives California wineries assurance that the EU market will remain open to California wines and that trade requirements will be consistent, providing producers in both markets a stable environment for trade," said Robert P. (Bobby) Koch, Wine Institute president and chief.
Exports to Canada posed more of a struggle, according to the Institute. Hurt by the strong dollar several years ago and the move towards other new world wines, California had a little tougher time maintaining its market share. However, the 29% increase in value in 2006 was a great sign.
Other major growth markets outside of Europe and Canada included China (up 53%), Singapore (68%) and Hong Kong (19%).
Where’s this growth coming from? It turns out that California wineries are creating wines “that suit the international palate,” according to John McLaren, Wine Institute U.K. Director. Furthermore, the U.S. has become leaders in the burgeoning rose category.
posted at 3:13 PM
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