BEAM GLOBAL TWEAKS LOW-END BRANDS
Beam Global is offering new citrus, raspberry and cherry flavors for Gilbey’s vodka and premium packaging for Ronrico rum, according to the company.
DISCUS numbers show that the low-end, flavored segment grew 22% in 2006, outpacing growth for the overall economy vodka category.
The crest and the year “1860” on the existing Ronrico labels will become the focal point of the new shield-like label, a move away from the standard rectangular-shape used now. The upgrade will affect the entire Ronrico line, including its Silver, Gold, Citrus, Vanilla and Pineapple-Coconut marques.
DISCUS numbers show that the low-end, flavored segment grew 22% in 2006, outpacing growth for the overall economy vodka category.
The crest and the year “1860” on the existing Ronrico labels will become the focal point of the new shield-like label, a move away from the standard rectangular-shape used now. The upgrade will affect the entire Ronrico line, including its Silver, Gold, Citrus, Vanilla and Pineapple-Coconut marques.
posted at 1:52 PM
<< Home