BEER DISTRIBUTORS TAKE ON WINE & SPIRITS
In response to Diageo’s investor conference last week, wholesalers are preparing for increased execution and marketing standards as Diageo starts the process of re-negotiating their contracts. Could the negotiations result in further consolidation like in years past? We have no choice but to wait and see. Meanwhile, our colleague Harry at Beer Business Daily reports that:
“Beer distributors are telling BBD from several parts of the country that small independent wine and spirits producers are calling them as word is getting out that beer guys can execute (even on Saturdays).”
His remark was in response to a quote by Ivan Menezes, Diageo North America president that read: “I'd say that US wholesalers are still notoriously weak on customer service. If you walk into a supermarket in California on a Monday morning you'll still find many stores out of Cuervo, out of Smirnoff because wine and spirits distributors for the most part do not deliver on Saturdays.”
We’ve already heard from several sources that beer distributors are starting to take on artisan vodkas and other spirits to help beef up their portfolio.
“Beer distributors are telling BBD from several parts of the country that small independent wine and spirits producers are calling them as word is getting out that beer guys can execute (even on Saturdays).”
His remark was in response to a quote by Ivan Menezes, Diageo North America president that read: “I'd say that US wholesalers are still notoriously weak on customer service. If you walk into a supermarket in California on a Monday morning you'll still find many stores out of Cuervo, out of Smirnoff because wine and spirits distributors for the most part do not deliver on Saturdays.”
We’ve already heard from several sources that beer distributors are starting to take on artisan vodkas and other spirits to help beef up their portfolio.
posted at 11:49 AM
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