BORU VODKA RECLAIMS “NOBLE SPIRIT.”

Castle Brands announced that its flagship brand, Boru Vodka, kicked off its “Reclaim the Spirit” US marketing campaign with the launch of its website, www.boru.com. Trade advertising for the campaign began in March.

The campaign centers around the idea that vodka should be pure. According to the company, “Boru believes that this noble spirit has been tainted over the years by trendy brands posing pretty people with pretty drinks in pretty places. This new campaign announces the return of vodka, straightforward and true.”