CHOPIN VODKA FACES FALSE ADVERTISING CLAIMS

Zodiac Spirits filed a suit against Moet Hennessy earlier this month in a Michigan district court claiming false and misleading advertising of their Chopin Vodka brand.

Zodiac has been marketed as a “Luxury Potato Vodka” since 1999, and finds fault with Chopin’s tagline that claims it is “The World’s Only Luxury Potato Vodka.”

In connection with the filing, Zodiac Spirits released the following statement:

“Moet Hennessy is a major force in the distilled spirits marketing industry. They have aggressively marketed their Chopin Vodka brand, and in doing so continue to falsely make the claim that Chopin is ‘The World’s Only Luxury Potato Vodka’. Zodiac directly competes with Chopin both at retail and in licensed establishments in a number of markets.”

“After Chopin’s refusal to honor Zodiac’s request that it cease making this false claim, we feel that our only alternative now is to turn to the courts to prevent Chopin from further benefiting and causing additional confusion through these misleading advertising and marketing tactics.”

Distilled in Idaho, Zodiac is positioned as an ultra-premium vodka available throughout Illinois, Michigan and in selected markets in Texas.

Moet Hennessy had not responded to a request for comment by press time.