DIAGEO RTDS MAKE A FLAVORFUL TWIST

Diageo is launching a host of ready-to-drink (dubbed “progressive adult beverages”) line extensions this spring nationwide. Remember the catchy “Tea Partay” viral ad that hit computer screens nationwide? Beginning in May, Smirnoff Raw Tea will now be available nationwide after only being accessible in the Northeast. The flavors include lemon, raspberry and green tea. In addition, Smirnoff Ice Pomegranate Fusion will join the Smirnoff Ice line, and Captain Morgan Parrot Bay will welcome its latest flavor, Pineapple Colada.