EX-SEBASTIANI FOUNDER STARTS NEW WINERY
Don Sebastiani Cellar co-founder Roy Cecchetti is launching his own winery entitled Cecchetti Wine Co. after taking a four-year break from the industry. In 2003 Roy sold his stake in Don Sebastiani to his brother-in-law, Don, and is now ready to reenter the business.
The new company offers two wine brands, 39 Degrees (Lake County AVA) and Redtree (California designation), which will both focus on Sauvignon Blanc and Petite Sirah. The wines will be available this month.
“After several years away from the wine industry, I got the urge to create another wine company that stands for quality and value,” says Roy Cecchetti, founder and chief of Cecchetti Wine Company. “I find it very rewarding to build new wine brands and watch them evolve from concept, to the bottle, and eventually to store shelves,” he added.
Roy recruited winemaker Bob Broman, who managed winemaking duties for him at Cecchetti Sebastiani Cellar and the Pepperwood Grove brand.
The new company offers two wine brands, 39 Degrees (Lake County AVA) and Redtree (California designation), which will both focus on Sauvignon Blanc and Petite Sirah. The wines will be available this month.
“After several years away from the wine industry, I got the urge to create another wine company that stands for quality and value,” says Roy Cecchetti, founder and chief of Cecchetti Wine Company. “I find it very rewarding to build new wine brands and watch them evolve from concept, to the bottle, and eventually to store shelves,” he added.
Roy recruited winemaker Bob Broman, who managed winemaking duties for him at Cecchetti Sebastiani Cellar and the Pepperwood Grove brand.
posted at 2:52 PM
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