FAT BASTARD SHOOTS FOR PREMIUM UPSWING
Bloomberg reports that Click Wine Group (which gave us Fat Bastard) is releasing a new super-premium line called the Global Wine Collection. In the article, founder Peter Click said that the new brands were geared toward millennials’ and their ever-expanding taste for premium, imported wines.
“The Millennials are traveling more and experimenting more with food and wine,” said Peter to Bloomberg writer John Mariani, “so they drink a lot more wines from other countries. We're aiming at them.”
The new line includes Flying Fish from the Pacific Northwest, 2up from Australia, Clean Slate from Germany and Mad Dogs & Englishmen from Spain. The bottles retail, on average, for $10 a pop.
“The Millennials are traveling more and experimenting more with food and wine,” said Peter to Bloomberg writer John Mariani, “so they drink a lot more wines from other countries. We're aiming at them.”
The new line includes Flying Fish from the Pacific Northwest, 2up from Australia, Clean Slate from Germany and Mad Dogs & Englishmen from Spain. The bottles retail, on average, for $10 a pop.
posted at 12:59 PM
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