Thursday, April 19, 2007

FRED FRANZIA FIGHTS GLASS IMPORTS

Speaking of the environment, Fred Franzia of Bronco Wine Company announced plans to build a glass production facility in Napa at a luncheon celebrating the fifth anniversary of Charles Shaw Wine (“Two Buck Chuck”). Fred claims the facility would be an eco-sensitive establishment because it would reduce over 62,000 truckloads of glass per year, and therefore eliminate over 32,000 tons of carbons released in the air.

By building a glass production facility, Fred claims it will help battle the “imported wine bottles from China and Mexico” and therefore cutout pending price increases. Though final plans have yet to be made, news of the glass facility is nothing new. Bronco Wine Company reportedly purchased the property in 1998 and has planned for a glass factory for many years.