HEAVEN HILL LAUNCHES LUXURY CACHACA

WSD has heard many insiders claim that caipirinha is the next “big” cocktail and will resonate with consumers much like the mojito and margarita. Heaven Hill Distilleries plans to jump on the bandwagon and become the first major supplier to import and distribute luxury cachaça to the U.S. marketplace. After forming a j-v with Excelsior Imports to import Água Luca Brazilian Rum Cachaça, the brand will be available in upscale on-premise accounts such as Wynn Las Vegas and Prime 112.

“Cachaça is best known for the distinctive caipirinha cocktail – Brazil’s signature cocktail – featuring sugar and muddled limes. The emerging popularity of the distinctive caipirinha is growing nationwide beyond Latin accounts to national accounts, clubs, pubs and ultra-lounges alike. The cocktail is poised for approach the magnitude of the mojito. The unique spirit also has additional uses in daiquiris and other rum-based drinks,” says the company.